HeimtextilDesign | 18 Jan 2017
THE BALANCE OF AN “UNAVOIDABLE” FAIR FOR THE TEXTILE SECTOR
The first fair of the year for textile has already ended. Heimtextil took place in Frankfurt, between the 10th and 13th of January, and received almost 70 thousand visitors who got to know the proposals of 2963 exhibitors. There was an increase of both these numbers comparing to 2016.
Messe Frankfurt, who organized this textile fair, highlights the event’s success, saying that the visitors were “won over by quality and variety of the exhibited products as well as the trends of the new season”. Regarding the companies, Messe Frankfurt refers that they “appeared to be highly satisfied” with the orders and business contacts that were made.
The positive balance is reinforced by Paulo Vaz, the director of the Portuguese Textile and Clothing Association (Associação Têxtil e Vestuário de Portugal - ATP), who refers that “most of the companies that were present at Heimtextil seemed very positive about the business opportunities” and considered the fair to be “above the expectations”. In Paulo Vaz’s opinion, this a “good barometer for this year”. ATP’s director also says the stamp “FASHION FROM PORTUGAL” was introduced at Heimtextil. This stamp, which will be a complement to the Made in Portugal tag, is a “valorization project for the textile and clothing sector” and has as objective to reinforce its “international perception”.
“On home textile, we are almost European leaders”, says Paulo Vaz, also referring that Portuguese companies stand out especially on bath, bed and table clothing. Villafelpos considers that the “conception quality and the design of [their] products is what is most appreciated” by their visitors.
Participating in Heimtextil is an advantage for the companies of this sector. Villafelpos refers the importance of being present in the “sector’s main worldwide fair” so as to share all the “quality and know-how”. The opinion of Paulo Vaz is that Heimtextil is “unavoidable” due to the fact that is a “platform fair” and is visited by sellers and buyers. Paulo Vaz also refers the presence of almost 40 Portuguese companies (of 81) on the premium pavilion, the “most valuable” in the fair.
Cristina Motta, Messe Frankfurt’s director for Portugal, highlights the participation of 81 Portuguese companies that “occupied 5 402 m2 of exhibition area, which is a record of used space”. The national companies, “most of them”, introduce themselves in the “bed and bath sector, where they stand out on the premium sector”.
Photos: Messe Frankfurt