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Massimo Dutti

Magazine Interiors | 07 Jan 2019



Avenida da Liberdade is currently the ultimate commercial centre of Lisbon`s capital, being a national reference. But not only. The former Passeio Público houses many stories within its own History, divides and joins the city, at the same time, separating and joining the old Downtown of modern Lisbon where, from Marquês de Pombal to Chiado, residing side by side with commercial activities of luxury brands and remarkable historic buildings. It is in this iconic avenue that we find Massimo Dutti’s latest Portuguese flagship store, where the building is in itself the main character of the artifice.
In the earlier Casa Apalaçada, Avenida da Liberdade’s number 193, a unique architectural project was born with a definite determination to preserve the historical value of the original building. The process was a real challenge. The rehabilitation of a romantic palace from the middle 18th century, classified as a Public Interest Building, whose interventions were totally reversible, and redesign the building to convey the brand’s values not only through its collections, but also throughout the space that would house them. On an architectural level, it was required to make it more appealing while, at the same time, prevent its degradation, returning the due splendor to a palace with such historical value. The interior design has the signature of Lázaro Rosa-Violán, master of fusion and aesthetics’ cult, responsible for giving life to this new store.

Featured in ROOF 18





Text: Mariana Ribeiro
Photography: Massimo Dutti

Massimo Dutti


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