RACODesign | 11 Oct 2016
MASQUESPACIO REDESIGNS THE IMAGE OF RACO
Spanish atelier Masquespacio presented last September its last project involving the redesign of whole branding and collection of RACO - a Barcelona decorative lighting brand with 30 years of existence.
For this project of rebranding and product redesign, RACO appealed to the experience of Masquespacio to make their clients fall in love with them again through a new line of actual products that mixes with trendy products with authentic designs. Thus, Masquespacio realized a market study in order to redesign RACO’s existing products with new materials, textures and colours. A total of 4 products were reinvented and presented in a campaign that seeks to represent each product in real environments with a touch of fantasy and a completely different style. The brand took a more colourful and creative style, but also a more romantic and contemporary aesthetic, which combines perfectly with the most modern lamps of the Spanish brand. The result is a fully renovated image, modern and appealing, that revives one of the historical brands of the Spanish lighting.
Text: Isadora Faustino
Product Photography: Luis Beltran
Branding Photography: Masquespacio