The new Hermès storeInteriors | 05 Aug 2016
THE LUXURY BRAND ARRIVED TO RIO DE JANEIRO
Hermès opened its first store in Rio de Janeiro, at number 160 of the street Garcia d`Avila in Ipanema. The new boutique of the French maison is the first Hermès street store in Brazil and occupies a two-storey house from the 40s, just three blocks from Ipanema beach. With the creative direction of Denis Montel, the white facade was completely renovated with green plants and woven wood blinds. The three large windows, with showcases designed by the Dutch artist Noa Verhofstad, offer a glimpse of the latest collections of the brand.
Hermès, which already has a store in São Paulo since 2009, strengthens ties with Brazil and create the official equipment of the Brazilian team of equestrian jump in the Olympics.
Text: Isadora Faustino